The MerchantCircle Blog

The MerchantCircle blog lets local and small business owners know what's going on in their marketing world. Whether it's online marketing solutions, yellow page directory statistics, business video solutions, or general merchant musings, we make sure you're informed.

Wednesday, April 11, 2007

Narcissism, Hubris and Me.....

After a drug-induced weekend filled with strippers and booze, I asked my mom to leave the room so I could do some serious soul-searching. I've always been a humble guy, but I just can't help but love the company I work for. You see, I'm not one of those people who works for a company to collect a paycheck (although it is nice). I took a pay-cut out of college as a host at Hard Rock Cafe in San Diego to my first journalism gig in Pocatello, ID. That's love. I work at MerchantCircle because we're doing a GREAT and NECESSARY deed. We've built, essentially, a FREE website for every business in America. Let me explain why I'm going into this. I've recently been called less-than-humble and narcissistic even. Sure, maybe I toot MerchantCircle's horn too much. But it's genuine excitement. How many times do we need to write boring blogs about the importance of blogging, or about building coupons, or about the importance of being found high in search engines? All of which are very important for our merchants. I write the MerchantCircle corporate blog to try and entertain and let our merchants know about their growing community and about why they should continue to invite their merchant friends. Now if I were writing just about me, it would be all self-deprecation. Let's start with a long list of embarrassing moments in my life. (I am narcissistic after all!) - I got beat up in 5th grade by a girl because I tried to take her spot on the Merry-Go-Round. (I haven't fought since, but I will so take you Stephanie Smith from Huntsville, TX if we ever meet again.) -In high school, a bird once pooped on my head. Fortunately, it was on my brand new fitted Atlanta Braves hat. -During my first day behind the anchor desk filling in for sports, I read off the teleprompter my own name as 'I'm Kevin Lee-ooo'. (I should have spelled it phonetically or how it sounds. 'Loo' or 'Lue'. Or maybe I should have repeated kindergarten.) -People at work call me T-Bone and worse yet, I gave myself the nickname. I could go on, but we'll stop there. You know, a news director once told me, 'be more worried if people AREN'T talking about you'. Sincerely, Kevin Leu "Lue" P.S. I am sooooo not hubristic! (Did I use that word right? I had to look it up several times.)

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Thursday, March 29, 2007

MerchantCircle Owns Reputation Management, you got a problem with that?

TNot to be too brash, but sometimes you've gotta call things as they are. I've reiterated time and time again, that the internet is becoming a place full of user-generated-content. The majority of the time, that's amateur content. Not that it lacks credibility, but it's a free-for-all with no journalistic ethics to regulate statements, or reviews for that matter. Take for instance this article from SFGate.com about how a business owner got nearly driven out of business because of what reviewers were saying on a directory site. That directory site's response? Pay us - and we'll let you have the first comment section to yourself (above of all the negative reviews that people will still see). Extortionist Tactics?Gangsters Bottom line is this: you as business owner need to know what's being said on the web so you can proactively take steps to change your business method. We're the only place, that for FREE, shows you all the sites that allow reviews and show you how your business is listed AND include links back to those sites. All I gotta say is, I pity the fool who ain't managing their online reputation. Sincerely, Kevin Community Relations

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Tuesday, March 06, 2007

Porn, Porn, and the Rest of the Web

funny___dog_porn It's a crazy world out there on the web. Full of porn, information, pictures, reviews, and did I mention porn? Well 2 out of 5 ain't bad. Just kidding. How does one navigate on the web without getting something unwanted? Well the reality is, you probably can't. The web is becoming full of user-generated-content where everyone has their 'space', their 'voice', and their reputation. No where in society has our first amendment right been given so much exposure than on the web. Heck, even a schlub like me can be heard by thousands! Here at MerchantCircle, we want you, the business owner, to be able to have your voice. You're attracting customers on the web and we've given you the easy-to-use tools to make sure you're found in search engines. Paramount to that happening is you taking advantage of the tools by blogging, building coupons, uploading pictures and linking to other businesses. We're making it easier for you to understand this by giving you a merchant reputation score that shows you what you need to do, to make sure you're creating content that search engines like. Your listing is already search engine optimized, but it gets found higher with the more content you create. parent pic Think of it like this... you can have a kid, but if you don't supplement his/her growth with love, education, arts and food, they will find it difficult to thrive. It's the same with your web presence. It needs nourishment, coaxing and a flair of personality to stand out and be successful. Your business needs the internet, not the other way around. And the way I talk about your web listing - I may need a therapist. Hmmm....maybe I can find a virtual one. I've got a 2 out of 5 chance..... Sincerely, Kevin Community Relations

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Thursday, March 01, 2007

The Death of a Tie

tie collection I have a pretty nice collection of ties leftover from my days as a news reporter and I'm sad I haven't worn a tie in almost a year. Those darn things cost a bundle and now, thanks to those darn techies and their tattered jeans and hoodies, I have to dress like a pauper! Gone are the days when I could hide my battered ego and self-esteem behind a well placed tie-shirt-suit combination. Gone are the days when I'd lie in bed giddy about the possible combinations and permutations. Gone are the days when I felt better than everyone else. Oh, so sad. Now I get the feeling that my mom thinks I don't have a job because of what I wear to work. (A lot of people still live with their moms - of course most of them are under 18....) loser guy Although I've lost my ties, and my self-aggrandizing ways, I've gained much more in terms of story quality. I use to chase the stories everyday, sometimes good, sometimes bad. Now I know I've got a great story to tell everyday. It's nice to tell people I work for a company that provides a web presence free of charge to any business owner that needs one. It's nice to be able to tell people that search-engine-optimization isn't only for the Big Box retailers and the rich. It's nice to be able to say that the local web space is full of consumer reviews and we make sure business owners have a chance - MerchantCircle. Now if only I could bring back the tie...... tie-t Sincerely, Kevin Community Relations P.S. Check out this tie-less guy. At least he doesn't have a pocket protector.

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