The MerchantCircle Blog

The MerchantCircle blog lets local and small business owners know what's going on in their marketing world. Whether it's online marketing solutions, yellow page directory statistics, business video solutions, or general merchant musings, we make sure you're informed.

Thursday, March 01, 2007

The Death of a Tie

tie collection I have a pretty nice collection of ties leftover from my days as a news reporter and I'm sad I haven't worn a tie in almost a year. Those darn things cost a bundle and now, thanks to those darn techies and their tattered jeans and hoodies, I have to dress like a pauper! Gone are the days when I could hide my battered ego and self-esteem behind a well placed tie-shirt-suit combination. Gone are the days when I'd lie in bed giddy about the possible combinations and permutations. Gone are the days when I felt better than everyone else. Oh, so sad. Now I get the feeling that my mom thinks I don't have a job because of what I wear to work. (A lot of people still live with their moms - of course most of them are under 18....) loser guy Although I've lost my ties, and my self-aggrandizing ways, I've gained much more in terms of story quality. I use to chase the stories everyday, sometimes good, sometimes bad. Now I know I've got a great story to tell everyday. It's nice to tell people I work for a company that provides a web presence free of charge to any business owner that needs one. It's nice to be able to tell people that search-engine-optimization isn't only for the Big Box retailers and the rich. It's nice to be able to say that the local web space is full of consumer reviews and we make sure business owners have a chance - MerchantCircle. Now if only I could bring back the tie...... tie-t Sincerely, Kevin Community Relations P.S. Check out this tie-less guy. At least he doesn't have a pocket protector.

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Friday, February 16, 2007

Not Ready To Make Nice

Dixie ChicksThis isn't a blog post about the Dixie Chicks, more along the lines of will and determination to stay strong and keep doing what you love. It's a lot of those same traits that can be found in small business owners around the country - seemingly isolated, but in reality connected. We live in a world of Big-Box retailers who, in their quest for global domination, inadvertently squeeze out a lot of the 'smaller' players. These 'small' players are whom this country was founded upon. In fact, even today, small business accounts for two-thirds of all new American jobs. Say you want to be the next Dixie Chicks. You're probably going to have to get those coffee-stained teeth cleaned and whitened. Record a demo. Educate yourself. Then drop the pets off before heading to Clive Davis' office. And if you end up getting the boot from the assistant to the assistant, you're probably going to need an ego booster. Fortunately, we have such great small businesses to go to. And without MerchantCircle, they wouldn't have had the chance to be found on the web. You see, MerchantCircle is their primary web presence. And fortunately for you and me, they're not ready to make nice for Big-Box Retailers. Sincerely, Kevin Community Relations

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