The MerchantCircle Blog

The MerchantCircle blog lets local and small business owners know what's going on in their marketing world. Whether it's online marketing solutions, yellow page directory statistics, business video solutions, or general merchant musings, we make sure you're informed.

Tuesday, August 12, 2008

LOCAL Business Network

When talking about 'local' sometimes we don't truly go 'local' enough. Many times, it's confined to the city, or county, or region, but for anyone who's ever spent time in a town or city, we all know you can't just say: "....that great pizza shop is located in San Francisco," or "... just head into Boston, that's where you'll find the Steak Restaurant" and just leave it at that. Every area has different monikers. That why we've been tinkering with our 'city pages'. Below is a city listing for Youngstown, OH: Youngstown If you click the 'Neighborhood' drop down tab next to the Search button - you'll be able to search by neighborhoods and specific areas. See below: Youngstown Menu Here's one for San Francisco: San Francisco Drop Down With greater 'local' features, MerchantCircle members will have more venues to reach out to their local community. Coupons, blogs and other merchant content are on all 'neighborhood' pages. Make sure you take advantage of all of MerchantCircle's free tools! Sincerely, Kevin L. Community Relations

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Thursday, January 25, 2007

They Call Me Hammer

Ok, they don't, but it would've been cool. T-Bone. Red Dog. Diddy. Definitely not Koko the Monkey. Where would we be without nicknames - a short, easy-to-remember moniker that people can remember, while at the same time adding depth and personality. Check out this picture below. What would be a good nickname for them? Kraus and Boharshik? Probably not.... Serial Killers might be easier to remember. Storefront Back in the day, this storefront with the family was a company's personality. As the years progressed, reviews and letter grades were sometimes placed prominently in the windshields and business names got trendier and easier to remember. Now as customers browse for businesses on the web, those same reviews and personality come back into play - only this time on the web. For the 80,000 merchants who have now claimed their MerchantCircle business listing, half of them use their listing as their sole source of a business website! And why shouldn't they? It's free, easy-to-use and puts them in touch with like-minded individuals. Now it's time to up the ante! If we are your web presence, sure, people can find your MerchantCircle listing through generic search on Google or Yahoo because our nearly 15 million listings are search-engine-optimized, but for those who ask, you should be able to tell them something easy. www.merchantcircle.com/fillintheblank That's right, come up with your own store name or nickname and tell people how to find you on the web. Merchantcircle.com/Hammer or Merchantcircle.com/Koko. As long as it's not taken, that's your new identity baby!!! I'm sorry, I got a little excited. I probably shouldn't call you baby yet. This is a feature we plan to add in the next few weeks. So keep an eye out and let us know what you think. Until then, this is a strictly platonic relationship....baby. Monkey love Sincerely, Koko, Community Relations

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