Q1 2011 Merchant Circle MCI Survey Results
Below are the results of our quarterly Merchant Confidence Index (MCI) survey for Q1 of 2011. The Index is designed to track trends in small business sentiment over time.
This fifth Merchant Confidence Index survey was fielded online, between January 22nd and February 3rd, 2011, and sent to a random sample of MerchantCircle's member base of over 1.6 million local business owners. There were 8,456 total responses from local business owners across the United States.
Expectations for the future
How do you expect your sales revenues to change over the next three months?
State of the U.S. economy
How would you rate today’s economy compared to the past twelve months?
Hiring expectations
How do you expect your company’s headcount to change over the next three months?
Marketing expenditures
How do you expect your marketing/advertising expenditures to change over the next three months?
Merchant Confidence Index Calculation
Adoption of specific online marketing services
Are you promoting your business with the following websites/services?
Marketing budget
What is your annual ad/marketing budget?
Most effective marketing channels
Select the top THREE most effective marketing or advertising methods your business uses or has used.
Expectations for length of recession
To what extent do you agree with the following statement? “The worst effects of the recession are behind us?
Respondent Profiles
How many people does your business employ?
Which single business category best describes your business?
Labels: MerchantCircle Local Small Business Trends Economy Survey Marketing
posted by
MerchantCircle Staff
at
2/15/2011 05:00:00 AM
,
6 Comments:
Did the 55% of dissatisfied merchants say why they wouldn't do another "daily deal"?
Very interesting data with this survey. Too bad that you have only charts, tables would be much efficient to synthesis the information.
Val
Very insightful survey! The business category legend on the last chart is incomplete and it would be great to see all categories. Thx
The idea that 1 out of 3 businesses are currently promoting their business with Facebook Places is fantastic, but if the choice for Facebook Places was worded as "Places (Facebook's location-based service)" instead of "Facebook Places" then I would expect a different result due to confusion between Facebook and Facebook Places as a separate service.
The post is very informative. It is a pleasure reading it. I have also bookmarked you for checking out new posts.
Very informative, varied and useful information, thank you for doing the work on this.
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