Guerrilla Marketing Expert Advice: Go online and focus on a highly targeted market
Jay Conrad Levinson, ad agency veteran and author of Guerrilla Marketing: Secrets for Making Big Profits From Your Small Business, cautions that radio, TV and metropolitan newspapers are far too expensive and unfocused for most businesses. Instead, he sends business owners online for less expensive and far more effective LOCAL customer acquisition. The one-two punch to drive more business? Post a succinct description of your businesses, complete with contact details, and offer free information to your customers. Read more about Levinson's book in Scott Reeves' review from Forbes.com Join Now to create a business listing and share your expertise with your own blog. Best, Liz
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6/15/2006 01:23:00 PM
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