The MerchantCircle Blog

The MerchantCircle blog lets local and small business owners know what's going on in their marketing world. Whether it's online marketing solutions, yellow page directory statistics, business video solutions, or general merchant musings, we make sure you're informed.

Friday, February 20, 2009

Small Business Owners Saving Money By Leaving Print Advertising

Thom Millage MerchantCircle member Thom Millage of All Spotless Carpets was featured today on primetime news in the Raleigh-Durham area of North Carolina. For WRAL's "Here to Help" segment, Thom spoke of saving over $10,000 a year by leaving print advertising and the benefits he's seen from blogging and utilizing online networks, such as MerchantCircle! Check out the video by clicking on WRAL's site here. Here's a text excerpt of the video story:

More and more small businesses are saving marketing dollars by turning to the Internet to find customers. They use blogs and Web sites as a cheaper alternative to expensive listings in the phone book or advertisements in the newspaper or on television. Thom and Joni Millage, the husband-wife team behind Garner's All Spotless Carpets, cut their print advertising and turned to MerchantCircle.com, a site that offers tools to help small businesses build a Web brand and be found by online searches. The couple began All Spotless Carpets in 2002. "We started out the traditional way, with the Yellow Pages," Thom Millage said. Over the years, he estimates, he spent more than $10,000 for placement in the yellow pages.........
You can read the entire version here, but I recommend watching the story! Sincerely, Community Relations

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