The MerchantCircle Blog

The MerchantCircle blog lets local and small business owners know what's going on in their marketing world. Whether it's online marketing solutions, yellow page directory statistics, business video solutions, or general merchant musings, we make sure you're informed.

Friday, December 19, 2008

Who is the New Head of the SBA?

President-elect Obama today announced Karen Gordon Mills as the new head of the Small Business Administration (SBA). Mills has a background as an investor and venture capitalist. "A venture capitalist who invests in small businesses, Karen understands the challenges faced by both small businesses' owners and the workers they employ," says President-elect Obama. "With a background in the private sector and experience helping Maine's governor promote growth across the state, I am confident that Karen will lead an SBA that will not only help small business owners realize their dreams, but help our nation rebuild our economy." You can find out more about Mills here and here. Here are some other posts on MerchantCircle about the SBA. Sincerely, Kevin Community Relations

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Monday, November 10, 2008

What President-Elect Obama's Email Campaign Can Teach Business Owners

Whether you're Republic, Democrat, Independent, or other, it's hard to argue against the effectiveness of President-Elect Barack Obama's game-changing online outreach. Armed with more than 10 million e-mail addresses, his legion of supporters were constantly kept up-to-date with the campaign, and were directly responsible for organizing, registering, and rallying millions more. Nearly 1/3 of the 10 million donated money to the campaign and shortly after winning the election, a message was sent to his supporters, that this was only the beginning. His campaign was able to keep him instantly connected with his supporters through the web, a lesson that business owners should also use to their advantage. Add Customers With MerchantCircle's e-mail options, you can upload your customer and contact information and business contacts to send out coupons, blogs, or newsletters. If you don't have any of your customer contact information, you should consider asking your customers whether they want to receive coupons and specials from you. As your contact list grows, you will be able to maximize the effectiveness of any specials or sales, without have to spend money advertising it in the newspaper, radio, or television. Just like President-Elect Obama's e-mail list, it won't cost you a thing to reach your most valuable customers. Network of Merchants Click here to get started on your Merchant Dashboard. Sincerely, Kevin Community Relations

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