The MerchantCircle Blog
The MerchantCircle blog lets local and small business owners know what's going on in their marketing world. Whether it's online marketing solutions, yellow page directory statistics, business video solutions, or general merchant musings, we make sure you're informed.
Wednesday, September 26, 2007
There are few things in life that we need to be so constantly aware of - pedestrians, stop signs, spouses... not as important. But cell phones, man, how did they get to become such an integral part of our lives?
We use cell phones to keep in touch, listen to music, browse the web, check e-mail.... pretty soon they'll have a toothbrush feature complete with spray toothpaste! Anyway, there's no getting past our reliance on today's cell phone. That's why we're announcing a partnership today with Cellfire.
Cellfire is a free service that automatically delivers savings directly to consumers through their cell phones, and provides frequently updated discounts specific to that consumer's geographic area. It's like, 'hey, I'm hungry. Let me check out my deals on my cell phone through Cellfire to see if there are any food deals nearby!'
This is great news, because for you, our merchant, there's even more venues for you to reach new customers. It's even more incentive for you to build new coupons, because, afterall, who doesn't want new customers?
Sincerely,
Kevin
Community Relations
Labels: Cellfire, Merchant Circle, MerchantCircle
That sounds like a paradox, but trust us -- its true! That is one of the main take-aways Kevin and I had after attending The Kelsey Group's Directory Driven Commerce Conference: The Future of Yellow Pages.
As technology opens our doors to new ways of finding, accessing, and processing information, local is going everywhere. Our local communities and favorite local spots are no longer confined to the streets in our neighborhood that we discover by walking around. Now local is discovered by consumers through online and mobile technologies including video, sms, and even video-games.
Hence, small business are continually finding and learning about consumer behaviors online. But how do you navigate with all the new technology options and new tracking mechanisms including call-tracking and web analytics. As a small business in a complex ecosystem of new options how do you find the right technology?
Those are the questions that we answer and continually explore to better serve our merchants. The big media giants no longer have all the answers and solutions to the pains of small businesses. For us, going to the panels and networking events thoughtfully put together by Pam and John Kelsey and their hard working team, gives us the ability to learn and connect with the right partners so that we can help local be everywhere but manageable.
Its just a matter of working together, learning from one another, and making friends a long the way.
Sincerely,
Irit
Labels: John Kelsey, Kelsey Group, Pam Kelsey
Friday, September 21, 2007
Or is it? Me and one of my MerchantCircle colleagues recently returned from The Kelsey Group's Directory Driven Commerce Conference: The Future of Yellow Pages. While the Yellow Pages has had a featured role in the life of small business owners for some time, there's little doubt of the prominence local internet will have on the future.
As a generation of youths grow up searching for goods and services on the web and on their cell phones, the need for print yellow pages will decrease. We live in an ever-increasing mobile world, where we don't lug around 5 pounds of yellow pages that leave our fingers black from page-turning. Our options are abundant and the companies looking to help make this local search process a faster and easier one are also vast.
One of the biggest reasons we go to the Kelsey Conferences is because of the wonderful partnership opportunities. We have several companies we work with that help distribute the coupons you build, whether on the web, on 4-1-1 calls, or on cell phones. Our goal is to make sure that you and the other 225,000 merchants on MerchantCircle can be found all over the web and anywhere a customer may find you.
We know the web isn't an easy place to navigate, so we form these partnerships to make sure it is easier and if we can do it for you - consider it done. We will continue to learn and develop to meet your needs, taking the hard knocks from your plate. No one said it was easy finding new customers, but first, you have to step up to the plate.
Sincerely,
Kevin
Community Relations
Labels: Kelsey Conference, Merchant Circle, MerchantCircle, Yellow Pages
Wednesday, September 12, 2007
Here's an interview of our Chairman and Co-Founder Ben Smith, that recently aired on Inman TV - Real Estate Television. Check it out:
Sincerely,
Kevin
Community Relations
Labels: Ben Smith, Merchant Circle, MerchantCircle
Tuesday, September 11, 2007
Here at MerchantCircle, we've been fortunate to be in the good graces of some very knowledgeable and fantastic folks. One of them, has helped us tremendously in crafting our message and making sure 'we're heard!' For instance, the MerchantCircle Newsletters are just one example of her handiwork.
We, here at MerchantCircle, are very proud that Laura Lowell, our Marketing Specialist, has written her first book titled: 42 Rules of Marketing. You can find the website here and her company here.
Check out her book - I jokingly say that Rule Number 36 is: 'Don't hire Kevin Leu.'
Congratulations Laura!
Sincerely,
Kevin and the Rest of the MerchantCircle Team
Labels: 42 Rules of Marketing, Laura Lowell, Merchant Circle, MerchantCircle
Thursday, September 06, 2007
Every morning we all have a routine we go through. We shave, we put on make-up and every once in awhile we decide to grow a mustache, change up the color scheme or we decide to wear a bag over our head. Well folks, we've changed the way our merchant pages look. It's cleaner, bolder, displays the coupons without having to click away, and has more layout and design options.
Ain't it a beaut? Not to mention our Top Merchant Badges are here and ready to go. I'm still working on getting mine, only one thing left to do...... I want it, I want it, I want it. I think I'm going to shave my eyebrows off tomorrow. Facelifts are good.
Sincerely,
Kevin L.
Community Relations
Labels: Artemis Salon and Spa, Candy Bouquet, Merchant Circle, MerchantCircle
