The MerchantCircle Blog

The MerchantCircle blog lets local and small business owners know what's going on in their marketing world. Whether it's online marketing solutions, yellow page directory statistics, business video solutions, or general merchant musings, we make sure you're informed.

Wednesday, December 13, 2006

Who Sucks?

'You suck!' Would you take it personally if someone out there wrote about you or your business in that way? I would hate to assume, but I would and have. I use to be a television reporter and while you're taught to have a thick skin, inevitably someone out there thinks you do indeed, 'suck'. Unfortunately, it....sucks. Being an on-air personality, much like being a business owner, you do have to take into consideration what your audience thinks. And while you can't make everyone happy, you do try your darnedest. Management never showed me what our viewers complained about, but I assume it's the same things I complain about when I watch a newscast: "her hair looks like a helmet," "his voice is too nasally," and my favorite, "did this station take a good look at their reporters before they went HD?" We're all critics, but wouldn't it be great if everything everyone said or wrote about you could be found in one place? That way you can absorb everything people say about you and make the changes you feel necessary. Well, that's what we've done for you here at MerchantCircle. Our merchants can now sign in and see all the reviews and ratings that people have left for them on third party online sites. People ARE writing about you on the internet. In fact, several websites cater strictly to customer reviews. Instead of trying to figure out where all this information is at, you can see it all under your Merchant Dashboard. We call it the Web Identity Manager and it's just one of the numerous free tools we provide to make sure you can easily handle your online needs from one location. Check it out, I guarantee that it doesn't..... well, suck. Sincerely, Community Relations


5 Comments:

Anonymous Anonymous said...

Kevin, do you have a list of the 3rd party sites you're tracking for MC users? It's a pretty big claim to say a business can monitor "all" other sites with business listings and reviews.

12/13/2006 09:38:00 PM  
Blogger MerchantCircle Staff said...

Hey Matt,
It IS a pretty big claim, but it puts a little more pressure on our engineers, which we always like to do around here!

We're constantly adding new 3rd party sites. As of today, we aggregate the reviews from SuperPages, Yelp, Insider Pages, and Yahoo!Local. Our next roll will include CitySearch, Yahoo Yellow Pages and YellowPages.com.

Another thing we do is highlight discrepancies with the business listing for our merchants - that way customers don't get lost on their way there. You wouldn't believe how many sites have incorrect information.

Thanks for the comment, and feel free to offer any suggestions.

Sincerely,
Kevin
Community Relations

12/14/2006 11:41:00 AM  
Anonymous Anonymous said...

Does this tracking go for other sites such as Topix.net where it is all user posts?

12/27/2006 10:29:00 AM  
Blogger MerchantCircle Staff said...

Topix.net right now is something we only use for news content on our Merchant pages. For instance, a merchant can sign on and go to their merchant dashboard and see all the aggregated news going on in their area. We do not currently use it for consumer reviews.

Sincerely,
Kevin
Community Relations

1/02/2007 05:22:00 PM  
Blogger MerchantCircle Staff said...

Matt,

thank you for bringing this to our attention. We'll get to work right away and see what's going on.

Best,
Ryan
Product Marketing

1/07/2007 03:34:00 PM  

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