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The MerchantCircle Blog

The MerchantCircle blog lets local and small business owners know what's going on in their marketing world. Whether it's online marketing solutions, yellow page directory statistics, business video solutions, or general merchant musings, we make sure you're informed.

Tuesday, February 07, 2006

Target vs. Marcel Jewelry Design

I've often heard the refrain, "Why can't anyone at Home Depot help with my (fill in home improvement task)?" I never really appreciated this problem until recently. I went to Target to replace a band for a watch. Loads of watch bands, yes. However, replacing the band required a slightly specialized tool. And, of course, Target had neither the personnel or the tool to perform the replacement. Marcel Jewelry Design, on the other hand, happily replaced the band on the spot. Further, they were able to find a new crystal for another watch -- an obscure Seiko that was nearly 20 years old. I'm pretty certain that the chance of getting that kind of service at Target is nearly nil... Wayne